YouTube Live Stream Money Calculator

How much could your live streams earn? Enter your concurrent viewers and hours on air, and see your ad earnings by day, week, month and year.

Average number of people watching your live stream simultaneously
Select your primary content category for accurate CPM estimation
How many hours per day do you stream on average?
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  1. Enter your viewers

    Your average concurrent viewers: the people watching at the same time.

  2. Pick the category and hours

    The category sets a typical CPM; the hours are how long you stream a day.

  3. See your earnings

    Daily, weekly, monthly and yearly. Change the CPM to try your own figure.

Live stream income

How YouTube live streams earn.

  • Ads

    Ads before the stream and mid-roll breaks during it. The more people watch at once, the more ads are seen.

  • Super Chat and Super Stickers

    Viewers pay to pin a message or a sticker in the live chat. YouTube shares the payment with you.

  • Channel memberships

    Viewers pay each month for badges, emotes and members-only streams.

  • Sponsors

    A brand pays you to show or mention its product on air. Often the largest income for a live channel.

  • Hours on air

    Ad earnings grow with the hours you are live. A 24/7 stream earns every hour of the day.

  • Viewers who stay

    A viewer who stays an hour sees more ads than one who leaves in five minutes. Games and polls in the chat keep people watching.

Live stream earnings FAQ.

How accurate are the estimates?

They are a simple model: about one ad per viewer per hour, times your hours and your CPM. Real earnings depend on your audience, how long they stay, the ads shown and the time of year.

How does the calculator work?

It multiplies your concurrent viewers by your hours a day, counts one ad per viewer per hour, and applies the CPM. It shows what advertisers pay, before YouTube keeps 45%, and counts ads only, not Super Chat or memberships.

Do live streams earn more than regular videos?

They can. Viewers stay longer and a stream can run mid-roll ads, and live streams add Super Chat on top of ads. The earnings depend most on how many people watch at once and for how long.

What affects live stream CPM?

The category, where viewers live, the time you stream, how long they stay and the season. Gaming and entertainment usually have lower CPMs than finance or technology.

How many concurrent viewers do I need to make money?

First, the Partner Program: 1,000 subscribers and 4,000 watch hours. After that every viewer counts; at a $3 CPM, 100 viewers for 4 hours a day is about $36 a month from ads, and memberships and Super Chat grow with the audience.

What is the difference between concurrent viewers and total views?

Concurrent viewers watch at the same moment; total views count everyone who watched any part of the stream. For live earnings, concurrent viewers matter more.

How can I earn more from live streams?

Stream when your audience is free, keep viewers in the stream longer, stream on a regular schedule, and turn on Super Chat and memberships.

What else do live streams earn from?

Super Chat, Super Stickers, Super Thanks, channel memberships, sponsors and a merchandise shelf, on top of ads.

When is the best time to stream?

When your viewers are free. For a US audience that is often weekday evenings and weekend afternoons, when advertisers also compete more.

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