Get inspired by reading success stories and see how businesses around the world use interactive Facebook live videos to boost engagement and increase conversion.
Booking with more than 13M followers launched a series of “Live deals”, where they shared the best deals available for the next 24 hours via Facebook live. This series brought them 5,5K reactions, 3K comments, and 400 shares.
The airlines went live via LiveReacting with a Trivia Game with a chance to win points. They choose a template that allows to run Trivia Game with a host, and managed to gain 4K reactions, 413 shares and 100k views.
In the run-up to Christmas, Nivea launched a campaign called “24 days of giving.” The concept is that every day starting from December,1 Nivea goes live with a contest where its followers can win a gift for their loved people. To take part in this competition, a user had to tag a person he/she wants to give this gift to. Every video from this campaign got up to 11K views.
Netflix ran a Trivia Game on their Facebook page, testing their followers’ knowledge on the most popular TV-series. Only within 52 minutes, the stream got 10k comments!
Jurassic Quest went live with our trivia game template to test the dinosaur knowledge of their 1,5M followers and involve them into the prize draw. This post received the biggest number of comments in Jurassic Quest history – 25K comments! Moreover, it got 1,3K likes, and more than 600 shares.
To mark the release of Bohemian Rhapsody, Imax went live with an interactive trivia game and tested how well its audience knows Queen. As a result, 15 Freddie Mercury and Queen fans received free tickets. The video got almost 6K views and 2K comments.
Central Online Shopping went live with our Countdown Clock template to limit the discount on Dyson brand with a goal to speed up their sales! The page promotes different discounts on a regular basis, and among other promotional posts, Live Countdown brought great results that resulted in incredibly high engagement.
Huawei used our countdown clock to promote its “Take your happiness” (translated from Italian) campaign. The brand created the first Christmas tree equipped with Artificial Intelligence that is colored according to people's emotions. Within this contest, users send their selfies with different emotions in order to get a chance to win the new Huawei model or a trip to Lapland. The video got almost 50K views and 500+ reactions.
JDiyanet TV channel offered their 1,5M audience to take part in the interactive trivia game and get awards. This post brought incredible results, it was commented 39K times and 4,5K people reacted to it.
McDonald’s launched a creative promo campaign, which offered to get a free breakfast in a particular hour. They placed a billboard with a hole in the center; the idea was that people had to catch the hour when the sun is placed in that hole and go to McDonald’s for a free breakfast. To get the maximum benefit from this creative campaign, they created a timelapse video with this billboard and launched it on Facebook Live. More than 11K people viewed this video.
To celebrate El Al Airlines’ 70th anniversary, they went live with our trivia game template and asked their 600K audience to answer the questions about travelling. This Facebook live got more than 2,6K comments and 600 reactions.
Amazon India followed by almost 10M people went live to count down to the end of the Amazon’s weekend refresh sale. This live video got more than 6,2K likes, almost 200 comments, and 40 shares.
News Mobile ran a reaction poll to ask their 350K followers which leader they trust more — Modi Sarkar or Congress. The results are overwhelming as this post got 283K reactions, almost 150K comments, and was shared almost 6K times.
My protein used our custom template and ran an interactive live quiz to celebrate the coming of Black Friday. The followers had to answer different sports questions in comments to take part in the prize draw. This Facebook live video gathered the record number of comments — more than 11,5K!